ToothScience

A fresh digital look for ToothScience that told a cleaner, premium product story for customers evaluating oral care ecommerce options.

A design system refresh built to strengthen trust and drive conversion for an oral care brand.

After working with the team on visual and brand design across social media, Amazon A+ and storefront content, and print collateral, we needed to bring the education, tightened hierarchy, and refined visual language to ToothScience.com.

Core Challenge: The original homepage was an early adaptation of the visual brand, but it had been refined since and needed updating.
Brand trust had to be built early through layout, pacing, and clearer product communication rather than extra copy alone.
The shopping journey needed a stronger visual rhythm so education and conversion cues could support each other.
Design Direction: Lead with a more polished hero composition that immediately frames the product as premium and effective.
Use clearer hierarchy and spacing to separate explanation, benefits, and purchase moments into a smoother narrative.
Balance science-backed messaging with a friendlier ecommerce presentation that feels confident instead of crowded.

   (a)  A stronger hero as the anchor
    Built the page around a clearer opening statement so the brand promise lands before shoppers have to interpret smaller details.
Used the hero composition to make the product feel premium, modern, and easier to trust.
   

   (b)  Science-backed without feeling cold
    Shaped the layout so educational content can support the sale instead of slowing it down.
Balanced informative messaging with a softer, more approachable ecommerce presentation.
   

   (c)  Visual rhythm that sells
    Created cleaner section breaks and pacing so each block has one job and the user always knows what to pay attention to next.
Reduced the sense of clutter by giving content more hierarchy and breathing room.
   

   (d)  A reusable direction for future pages
    Established a homepage language that can extend into product detail pages, bundles, and campaigns.
Set up a clearer art direction foundation for future brand and ecommerce work.
   

A standardized oral health education system created moments of learning across the platform.

We used the + sign as a consistent cue for education, helping shoppers recognize moments where the product could explain, build trust, and clarify the brand's point of view. In a category often defined by dense claims and wordy toothpaste brands, the system kept the experience minimalist while making ToothScience feel like a more intentional choice.

ToothScience oral health education system screens

Product pages told a whole mouth health story instead of selling one-off products.

We designed highly visual modules inside product detail pages so customers could understand product benefits quickly, while balancing minimalism and whitespace against the brand's brightly colored packaging.

ToothScience product detail page modules

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